Aspects Of Performance/Mode Of Analysis
No performance was used in this video as there was no dance routines etc. A narrative was used instead . Indirect mode of address was used as we were not involved in the video.
Narrative
The narrative is Linear as it has a clear beginning, middle and end. The beginning is when the woman is a young girl and she has a fasination with bones. During the middle we see the girl break her arm at a trip to the museum. At the end we see the girl become a woman and is in a nightclub but we see she still has her fasination with bones. Dialogue is used when a man approaches the woman in the club and talks to her and the man at the end in the taxi talks to her.
How Does The Video Create An Image For The Artist/Band
The video makes the band look different to any other band as it is an unusal video unlike all the others. The video promotes dance music as it is set in a club and hints at drug use. The band are showing that their music is more important than there image as they do not appear themselves in the video.
How Do The Visuals Relate To The Song
The song says 'hey boy, hey girl' and the video is based on a girl and shows boys talking to her at various stages in the song. The song is a dance song and this is amplified by the fact that part of the video is set in a nightclub.
Mise-En-Scene
It is set on an school bus with school children on it. We can tell this by the fact that they are wearing school uniforms. They go on a trip to the museum. The girl has a trip and breaks her arm and ends up at the doctors surgery which we can tell by the doctor wearing a white coat and an x-ray being explained to the girl and the adult with her. The music video also has a nightclub scene. Everyone in the club is drinking water which hints at the club scene in which drugs are used and makes you drink lots of water. Everyone in the club is dressed in black and no-one really stands out.
Use Of Camera
Extreme close up is used of the girl looking at her hands on the bus. Point of view shot is used from the girls perspective as she looks around the museum. A longshot is used in the club to show the skeletons all dancing. Tracking shot is used to follow the girl around the museum and then again when she is a woman and walking around the club. A high angle is used to look down on her as the boy spits on her book and a low angle is used to look up at him showing he is the more important one and she is vulnerable as she is getting her book spat on. A longshot is used to show all of the children running from the bus towards the museum. Panning is used to look at the dionsaur skeletons. Over the sholder shot is used to show the boy tapping the girl on the sholder.
Editing
Slow motion is used as the children are running from the bus to the museum. It is also used as the girl trips down the stairs breaking her arm and again later used as the woman is leaving the nightclub. Eliptical editing is used to show the girl growing from a child in to a woman. The editing changes from slow paced tp fast paced and it also matches the beat of the music.
Representation
Drug culture is hinted at as everyone in the club is drinking water which indicated drug use. This indirectly promotes the whole dance culture and drug use. The video is not arguing otherwise that drugs are not used by the dance culture. It is saying that people who listen to dance music are likely to take drugs.
Special Effects
Animated skeletons are used in the nightclub scene and x-rays of the girls hands as she looks at it on the bus and again in the club are used. Strobing is used inside the club scene.
Genre
The genre for this music is techno dance.
Audience
Old teens to young adults. Between the ages of 16-30
Thursday 1 October 2009
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